I am a marketing communications strategist based in Tbilisi, Georgia, with 8+ years leading brand-aligned campaigns, content systems, and channel strategy across SaaS, banking, media, and HR tech.

My work focuses on how brands structure and express their communication—connecting strategy with the stories, systems, and campaigns that make it tangible.

I specialize in a set of connected domains:

• Brand Communication & Messaging—shaping positioning into clear, consistent language that holds across campaigns, channels, and everyday communication.

• Content Marketing Strategy—designing content systems that connect business goals with audience understanding, guided by purpose and continuous learning.

• Social Media Strategy—defining how the brand behaves across platforms through consistent tone, narrative flow, and audience alignment.

• Campaign Planning & Integrated Communication—leading campaign development from insight to execution, defining strategy, creative briefs, and channel coordination across digital and offline media.

• Employer Branding—articulating the EVP through communication that strengthens talent attraction and reinforces overall brand reputation.

• Performance & Insights—interpreting performance data to refine communication strategy, ensure consistency, and inform future direction.

Some of the brands I’ve worked with include EXTRA SAFE, Liberty Bank, TransferGo, IMEDI TV, Nova Productions, GR8Tech, and Diplomat Magazine.